Making the QR-Code way to communicate a win-win situation, for seller or manufacturer and buyer of a product.

The mobile web site can be pushed faster up the ranking ladder, because it can be promoted with QR-Codes. Therefore, mobile web sites will win the race for better SEO.
Because the Dot Tel domain, which is a mobile web site, is quasi a landing page, you could benefit from having one, by linking it to your main web site.

America is getting ready for the QR-Code revolution. Be smart, and jump on the QR-Code band wagon, while the wagon is not overcrowded.

Everybody who talks about QR-Codes, must also mention mobile web sites, in the same comment.
QR-Codes depend on mobile web sites, and vis versa.
In the near future, web sites will probably be more often accessed, on the go, and on a mobile device.

If you want to ignore mobile Internet, you might as well forget about internet, in general.
A lot of Important business transactions will happen in mobile Internet.

What can we learn from companies that are already advertising with QR-Codes?: There are big format printed codes, for scanning from a distance, and there are normal size printed codes, for scanning, when you are close to the advertisment.
A big format code, will probably reach more viewers. Offline promoting for mobile web content, will therefore require costs for ad space, costs for billboards, and costs for printing, etc.
Advertising with QR-Codes, is nevertheless, cheap, because you can generate your own personal code, for free.

Conclusion:
You will rather need an offline advertising budget, than a online advertising budget.

The magic of QR-Code marketing, is within the interaction between print media and web media.
And the interactivety depends on wether a person scans your code, or not. Because an unscanned code, is an unread message, and a missed out opportunity to promote and sell goods and services.

That is whay you must also educate your potential customers about how to get „scan ready“, and be „ever ready“ for scanning on the go, whenever you have your smart phone with you.
This, is already a chance to build up a relation with potential customers. If you already give the customer something, he might be more willing and curious to scan your QR-Code.

Always ask: „Why should a consumer scan my code?“ Give him a reason, and simply tell him to scan your code. A QR-Code should not be a „stand alone“, or a „one man show“, but it should be an invitation to scan for more information, at the end / tail of a print media advert.

By following the following rules, you show that you respect the precious time of the consumers:
1.) Give enough interesting information, so that a consumer can decide, if he wants to scan your code, or not.
2.) Provide a mobile website, where your web link points at.
3.) Provide quality web content.

Give the user a nice experience. And build up a good and faithful customer relation.

You may see now, that the QR-Code usage has a lot of potential to boost your business and income.
Which is why you should stay tuned with QR-Codes, even if you can't see a lot of action in that field. But companies are working hard behind the scenes. And they are also working for a better experience for the consumer. Reducing or preventing frustration. Making the QR-Code way to communicate a win-win situation, for seller or manufacturer and buyer of a product.